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SEO

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DIFFERENT TYPES OF MARKETING

There are a few different ways to rank your business on Google (and other locations): Organic Marketing, Geo (geographical) Marketing, and Paid Marketing.

Organic Marketing is by far the best way to go. This is the way to rank your website on page 1 of Google, Yahoo, and other search engines. It’s the most “bang for your buck” and takes a lot of work (and some time) to get there and stay, but the rewards are totally worth it in the long run. Think about organic marketing like planting a garden. You have to get the soil ready, plant the seeds, tend the seeds, weed the garden, apply fertilizer and then you will get results. Organic Marketing is where it’s at!
Geo Marketing, or Geographical Marketing, is a sub-set of Organic Marketing and is fantastic for when you want to target local customers (as opposed to national brands that do not have a local area) . We will get your website listed on hundreds of highly important websites (known as Directory or Citation building) which will help boost your local website rankings and help you get found more quickly by people searching in the local market. Google is pretty much a popularity contest, and we know the way to make you the Prom King (or Queen). Grab your crown and scepter and give us a call.
While paid marketing can definitely get you noticed, it is not ideal in the long run since it is the least profitable. Its most common system is pay-per-click, where you pay to have your advertisement show up at the very top of the Google search, then you pay a little bit each time anyone clicks on your page. Paid marketing is GREAT for instant results but for a long term strategy there are better options. There is also a science to paid marketing and it’s called “spendlessmoneygetmorereturnology” and we have our PHD. Need to book some time with the Doctor? Give us a call today!

Why is SEO Important?

More customers means more business. People rarely move past the first page on Google and other search engines, so you want to make sure you don’t miss any opportunity to get found online.

You need Online Ranking so people can find you. You can have the best looking website out there, and offer fantastic service to boot, but if you don’t show up in online searches then no one will know about you.

Online Ranking is a major component in making more money with less hands-on effort. The more likely people are to find you online, the more potential customers you can get, which obviously means more money.